Selling out - Karl Lagerfeld

I can certainly understand Lagerfeld's previous collaboration with H&M. It's fashion for the masses and I've got to assume that Chanel's couture is about as hard hit as the rest of the retail world.

I even (sort of) can wrap my head around the Lagerfeld dolls (from the 90's).....But Coca-Cola (at $64 a bottle)?????
What could POSSIBLY be next Mr. Lagerfeld? Maybe rolls of Charmin by Chanel?

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